Twitter is undoubtedly one of the most fastest growing online organisms to hit the web; ranking 14th in Alexa as of this moment. Not only is it a great online device to simply interact with your family and friends, it proves to be a great tool for real-time search that other search engines like Google, don’t have or even come close to. Compared to Twitter, Google is as static as static listings can be.
Twitter Search
You may be wondering exactly why I am bringing up Twitter search, and the answer is Twitter search is a great marketing tool. You may have noticed by now, but almost everything revolves around Twitter in this age. You have to agree with me on this. It is simply like a big viral machine! How to incorporate Twitter search as one of our marketing tools is our next step.
Simply How to “Twitter”
The concept of “twittering” is to converse and share ideas with other people and create long lasting friendships, in this case, we’re not really here for that but “sort of.” What we’re here for is to try to pull out leads and perhaps some interested readers on the way. Knowing that Twitter search is anything but static, we know for sure that it runs on real-time, which means anyone can hit first page for money hungry keywords like “money” or “marketing.” Even if it is for a split second, there could have already been hundreds or even thousands searching up that term at that precise moment, which can already give you a couple of targeted leads.
To see how rough house a keyword is, you can simply see the time lengths between each Tweet to approximate how “busy” a keyword is.
Also, another great thing about Twitter’s new interface is that you can simply see the latest trends in real-time too. Every now and then when you search up a term, they will list 10 of the most spoken about topics exactly at this moment right now. As you can see, some of the trending topics as of now are, District 9, (cool movie by the way) Big Brother, and Toronto. Already you can see the new opportunities that this new technology unveils for entertainment and movie sites. Although Twitter search may not exactly be the best marketing tool for every niche, Twitter is still considered, hands down, as a worthy adversary for every web master to incorporate on their website simply because it is a viral mechanism! Imagine what 7,000 quality followers can do to your site’s popularity if they just had something compelling to chat about.
This isn’t a guide to introduce repulsive spam but to rather teach marketers how to better utilize Twitter search the way it should be to attract more people who are interested in what they have to say.
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